Congruent
Strategy creates the plan. Alignment creates the return.

Find out whether your leaders and their teams are pulling in the same direction.

The Dissensus report: a measured read of whether your leaders and the layer below them agree on what matters most. Usually two weeks, then a one-hour readout, and you know which move to make first.

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Thirty minutes to test whether misalignment is your problem before you spend anything.

Explainer · about a minute Why alignment pays, and what the Dissensus report shows you Illustrative · synthetic data
a leaderthe layer below

The problem

You have a plan. You cannot tell why it is not landing.

Sound familiar?

The plan we agreed isn't moving the numbers, and the pressure to show results is rising.

You know something's wrong. You can't see where, and you can't afford to guess the first move.

And good people shouldn't be judged against a plan nobody checked they understood the same way.

And the average company realises about 63% of the value its strategy promised. Mankins and Steele, Harvard Business Review, 2005.

Assumed agreement. Everyone nodded, but nobody had a way to check. Now you do.

It isn't your team. Small differences at the top become big ones below. You may sense something's wrong, but not how big it is, why it's happening or where to start.

Why us

We have sat in the leadership meeting where everyone nodded and nothing moved.

Everyone in your business is making decisions inside their own set of priorities. Congruent shows you each set, side by side, where they pull apart, and where your first move pays most.

We built the instrument, so the reading is ours to stand behind.

Tarquin Daftari Clarke
Founder
My first degree paired mathematics with sociology: one taught me to trust what the numbers say, the other that organisations are made of people. Since then I have guided strategy from the board as a non-executive director, advised a growing creative business, and built a football club in Zambia from nothing. Each taught the same lesson: progress stalls when people quietly disagree on what matters most.
A practitioner's method. Tarquin Daftari Clarke founded Congruent after a decade building the risk models banks rely on. The Congruence Index rests on Fuzzy AHP — Buckley, 1985 — a published, peer-reviewed method. The same answers always give the same number.
Already applied. The underlying method has been applied in credit-risk consulting, and with a UK property-services group, our founding partner.
How it works

See the priorities. Find the gaps. Move where it pays.

Step 1

See the priorities

Tell us who leads and who reports to them. Once the order form is signed, you enter their work emails and we send the invitations. Usually two weeks of survey; your two interviews sit inside them.

Step 2

Find the gaps

Everyone weights the same criteria. The engine computes the distances — the same answers always give the same number.

Step 3

Move where it pays

Where the gap is widest, on the assumptions shown.

The readout gives you the criteria carrying the widest gap and where they land in the business. The rest is yours.

How the numbers are made →
Which do I need?

You can sense misalignment. Now you can measure it.

Like a fitness tracker for your company's priorities: a first reading, a full scan, then wear it.

First reading

The Dissensus report

Do my leaders and the layer below agree on what matters most?

Choose it when

  • The plan is not landing
  • A new strategy or new leaders
  • Before a big decision
  • The meeting nods, nothing moves
  • You want a first measured read

What you get

The survey for your leaders and the layer below, two interviews, eight cards and a one-hour readout.

£5,000 + VAT · credited in full against the Congruence Map within 12 months

Book a call
Full scan

The Congruence Map

Where, across the whole company, do our priorities pull apart?

Choose it when

  • The gap runs past your top two layers
  • An investment moment: an acquisition, a new market, a major AI spend
  • The board wants evidence before committing capital
  • Several sites, functions or divisions
  • After a Dissensus report

What you get

The same instrument across the whole company, segmented; a board-ready report with recommended KPIs and a readout; a re-survey at month six to show what has moved.

Priced to your company

Talk to us
Wear it

Congruence Monitor

Is alignment improving, and are our KPIs moving with it?

Choose it when

  • A baseline is in place
  • A change programme is under way
  • The board wants a regular read
  • You track KPIs and want alignment beside them

What you get

Re-surveys on a regular cycle, a hosted dashboard showing the trend wave on wave, and your chosen KPIs tracked beside alignment. Benchmarks against comparable companies, once the cohort is large enough to publish.

Priced to your company

Talk to us

One decision to get right, such as an AI investment? See the workshop route →

What you get

One report in eight cards, read through with you in an hour.

Eight cards in all · See an example report →
What changes

When the pressure is high, know which move to make first.

In one hour, your leadership team sees where it and the people running the work pull apart, which part of the organisation needs you most, and agrees the first move.

The first move

Its owner and two measures, so you know within weeks whether it is working.

No more guessing where to start

You see which part of the organisation needs you most, before you commit the year.

One plan, understood the same way

Your people know what matters, and can fairly be judged against it.

READOUT · FIRST MOVE Cost Leadership Owner agreed · two measures
BeforeAfter
What you haveA plan everyone nodded at, and a new explanation every quarterOne number the board can test, the few gaps that matter, named, and the first move with its owner
How it feelsUneasy, second-guessing the plan and the teamClear about where to start
An average dayRe-planning, chasing, the same debate in every meetingMeetings that start from the same priorities, and effort pointed one way
What is at stake

From a leader who, under pressure, has to guess the first move, to one who knows which move to make first, and where in the organisation it pays most.

If it is not measured

Profitability may stall, and the person held to account is often the one who wrote the plan, not because the strategy was wrong, but because the people were executing a different one.

When it is

You see it instead of sensing it: one score the board can test, the few places your leaders and the layer below disagree, and three priorities everyone works on next quarter.

What is it costing you? Work it out →
Trust

Confidential, not anonymous.

Nobody sees a named answer

We know who replied, so reminders reach the right people. Nobody at your company sees an individual's answers — including the CEO.

Your company owns its data

The report and the results are yours to keep.

Your data, your baseline

Your report's group results, never an individual's answers, are kept for twelve months so a Congruence Map can measure from them. Everything that identifies a participant is deleted sixty days after your readout, or after the survey closes if no readout is held within sixty days.

Independently security-reviewed

Tested by EJN Labs, an independent CREST member firm, in August 2026, with every finding remediated and verified on retest.

Trust and your data →

If the plan isn't moving the numbers and you can't afford to guess the first move, this report is for you.

Book a call

Thirty minutes to test whether misalignment is your problem before you spend anything.